S&A Interior

Visit site

Challenge

For S&A Interior a luxury brand from interior decoration industry we wanted to create an online presence that evokes specific of a company through luxury and elegance.

Also the website should help company to sell its collections of curtains, drapes, wallpaper and panels.

Strategy

We created an online presence that is characterized by sobriety, style and refinement, so we chose a palette of colors close to black.

By its nature black is a color that evokes power and endurance over time, such as the products distributed by S & A Interior that persist across generations’ and remains a standard of elegance and style despite a fleeting time.

Solutions

Behind the color we put relevant images for S & A Interior and company solutions. Thereby on the pages designed for each product or service is one shade that suggests visitor’s he is on a specific page.

In the home page we introduced relevant images from S & A Interior works that runs at every few seconds through flowing movements that gives the feeling of relaxation.

Through the web design we created we tried to blur the barrier between real and virtual and induce a feeling of tangibility with attention to detail of each product.

We implemented a Content Management System (CMS) that allows updating the website with the latest collections of drapes, curtains, wallpaper and other accessories.

The web site pages have been optimized in terms of Search Engine Optimization (SEO) in order that search engines index S&A Interior.

After a well done Search Engine Marketing (SEM) campaign the website is on first pages in search engines for products and categories of products sold, relative for curtains, drapes and wallpaper..

Through Social Media Marketing(SMM) S&A Interior provides consulting for clients. On Facebook and Twitter are frequently published works from S & A Interior portfolio and the latest collections.

Blogul is the place where Andreea Dragoi, the company’s founder inform its customers about trends from luxury interior design. It is also the modality she tries to change some stereotypes about windows treatment.