Palm saloon & spa

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Challenge

Create an online presence to highlight the warm and relaxing atmosphere from Palm Saloon beauty center.

The online presence should express the relaxation feeling from spa and the sports hall dynamics.

Strategy

After a detailed analysis we concluded that in the beauty industry centers first impression matters a lot, so we punt on an interactive website that will create the dynamic feel and exotic colors to highlight the relaxation from a spa.

Solutions

The logo was created from the name of the salon, a palm leaf, which combines the exotic and relaxing atmosphere of the center.

In the web design we rendered the atmosphere inside the salon. Green and cream colors suggest relaxation, be it aerobics or spa design Palm Saloon website highlights the warm and hospitable feeling.

In order that Palm Saloon staff can easily change the website content, we implemented a Content Management System (CMS) that allows updating bids in real time with authentication with a username and password.

The website content was (SEO) optimized in order that site pages can be indexed by search engines.

Trough Social Media Marketing (SEM) Palm Saloon website reached first position in the search engines on keywords relevant to market beauty centers.

Prin Social Media Marketing (SMM) Palm Saloon keeps a permanent connection with its customers, communicating with them in social networks like Twitter and Facebook.

In order to make from Palm Saloon a famous brand in beauty salon industry, Copimaj conducts a sustained online PR leading the Palm Salon brand where its customers are.