Nova Shop

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Challenge

Nova Shop, online store needed a rebranding to improve navigability by implementing solutions through which user can find the information he needs in order to purchase in a shortest time.

Strategy

To fulfill our objectives we intend to work on website’s usability and navigability, thereby we totally changed web design and logo in order to offer visitors a pleasant buying experience.

Solutions

In both logo and web design we used blue and orange. We have developed a unique palette, catchy on the eye. Blue is the color of infinity, brightness and transparency and the orange color evokes balance and relaxation.

Starting from these premises we created the logo and web design to form a harmonious unit necessary for a pleasant navigation in the shop in order to create prerequisites for successful online store.

The visual effect created by the logo and web design colors was intended to facilitate client’s navigation and provide a pleasant ecommerce experience.

Nova Shop website content was perfectly optimized in terms of Search Engine Optimization (SEO) for each page to be indexed correctly by search engines.

Copimaj Group through Live2c team offered ecommerce consulting for Nova Shop ecommerce in order to facilitate the buying process. Therefore we have reduced purchasing process and introduced many other features.