Lustre Cristal

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Challenge

Create an online presence able to sustain a strong brand like the largest producer of Bohemian crystal chandeliers, Preciosa imported in Romania by Silver Decor. .

Strategy

We decided for a brand reputation like Preciosa to create an online presence that suggests light and brightness of the chandeliers.

The website design was created by contrast. The website redeems Preciosa chandeliers light and brilliance that stands out, contrasting with the black background. Elegance and luxury are parts of the site.

We implemented a Content Management System (CMS), allow Silver Décor staff with an account and password authentication, to update the site with the latest collection of chandeliers and offers to its customers.

Through Search Engine Optimization (SEO), lustrecristal.ro, website pages were excelent indexed in order to be well viewed by the search engines .

After a Search Engine Marketing (SEM), campaign the site is in the first pages for relevant keywords (chandeliers, lighting bodies).